Our Vision and Mission

About us

Our vision and mission

Neil Aldridge

Our mission and vision

Our vision is of people close to nature, with land and seas rich in wildlife.  

Our mission is to bring about living landscapes, living seas and a society where nature matters.

Fast forward to Wales in 2040

A Wales where seeing a hedgehog is an everyday experience

The air is cleaner, and the hubbub of vehicle noise has almost vanished from the streets. Nearly all buildings seem to have green roofs, or green walls. Housing estates now come with green arteries, many of them incorporating old hedgerows and trees. Farm fields have colourful wildflower strips running alongside, or ponds, or thick hedges. There are more hedgehogs, swallows and housemartins, and a lot more insects. People look healthier and happier, more willing to talk. There’s less stress and anxiety. People understand that the natural world is the foundation of our wellbeing and prosperity; that we depend on it, and it depends on us.

A smiling toddler holds up a flower to her grandfather

Ben Hall/2020VISION

Living Landscapes

Evidence shows that we are continuing to lose wildlife and the places where wildlife lives at an alarming rate. A landscape-scale approach to conservation  where wildlife habitats are bigger, better managed and more joined-up - lies at the heart of The Wildlife Trusts efforts to address this. We call this Living Landscapes.

Living Landscapes stands for working over bigger areas of land (not just the nature reserves we own), and usually in partnership with others, to find and make space for nature. Our nature reserves have become small oases of wildlife-rich land in an often inhospitable landscape for many species, and Living Landscapes aims to connect up these spaces. Often there is a focus on restoring wildlife habitats; examples include working with landowners to restore peat bogs in the uplands, or working in river catchments to 'naturalise' riverside habitats. 

More on Living Landscapes

Waterfall and river with leaves floating

Andy Rouse/2020VISION

Living Seas

Around half of all our wildlife lives in the sea, but decades of over-exploitation have left our seas damaged and degraded; however, it's not too late to save them. Our vision is for Living Seas, where wildlife thrives and species driven to the brink become common once more. 

In the next five years we have an unprecedented opportunity to improve our seas, by changing how we fish, extract resources and manage development at sea, and by ensuring our seas are protected by strong legislation. Achieving Living Seas will benefit not only our marine wildlife, but the prosperity and wellbeing of Wales and the UK as a whole.

We believe that each and every one of us, no matter where we live, can help bring our seas back to life. Every year, Wildlife Trusts in Wales all around the UK run events to give more people the chance to experience and enjoy our marine wildlife, inspiring people to love and care for our seas in the decades to come.

More on Living Seas

Underwater shot including starfish

Alexander Mustard/2020VISION

“Every space in Britain must be used to help wildlife.”
Sir David Attenborough